[Ebook] ↠ Service Marketing Strategies for Small and Medium Enterprises Author Muhammad Sabbir Rahman – Gasengineersinglasgow.co.uk

[Ebook] ↠ Service Marketing Strategies for Small and Medium Enterprises  Author Muhammad Sabbir Rahman – Gasengineersinglasgow.co.uk
  • ebook
  • 121 pages
  • Service Marketing Strategies for Small and Medium Enterprises
  • Muhammad Sabbir Rahman
  • 07 January 2018
  • 9781522581512

Service Marketing Strategies for Small and Medium Enterprises The Contribution Of Small And Medium Enterprises SMEs Is Acknowledged As An Influential Engine To Economic Growth However, The Biggest Challenge Faced By These SMEs Is The Lack Of Competitive Service Offerings For Their Target Customers Due To Unstandardized Products And A Lack Of Consumer Engagement And Strategies Service Marketing Strategies For Small And Medium Enterprises Emerging Research And Opportunities Is An Essential Reference Source That Provides Guidelines On How SMEs Can Achieve Sustainability Through Positive Marketing Outcomes And Effective Customer Services Featuring Research On The Assessment Of SMEs Customer Service Expectation, Listening To Customers Through Qualitative Research, Service Quality Model And Its Marketing Implications, Integrated Marketing Communications For SME Environments, Effective Service Encounters, And Relationship Developing Strategies For SMEs, This Publication Provides New Models For Managers, Industry Professionals, Academicians, And Researchers.


About the Author: Muhammad Sabbir Rahman

Is a well-known author, some of his books are a fascination for readers like in the Service Marketing Strategies for Small and Medium Enterprises book, this is one of the most wanted Muhammad Sabbir Rahman author readers around the world.


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